The first thing that comes to mind when the globally-recognized brand of Red Bull comes to mind may not be “music, film, and culture”. However, that is exactly what Red Bull intends to deliver to niche venues and stages all over Los Angeles this February. Red Bull is an enterprising company that is branching out in all directions-including music. The brand was marked as “World’s Most Valuable Brands” in 2018 at $10.4 billion dollars in Brand Value (forbes.com). A quick visit to the company website reveals the many pies Red Bull has their fingers in; from energy drinks, to extreme sports, to hosting events, to the music business, Red Bull has proven to be a brand that will grow and prosper in all realms. Red Bull Records set up shop in LA in 2007 and has since signed the likes of bands such as AWOLNATION and The Aces.The Red Bull Music Festival made its debut on the West Coast in 2017 and is currently debuting their third year in Los Angeles. The Festival will host around 20 music and film events from the 7th to the 24th of February including 2 concerts by Robyn at the Hollywood Palladium and a self-empowering Valentine’s show featuring an all-female lineup of music artists at the Reserve Vault in DTLA. One notable music event to check out is the “Illegal Civ Movie Motel” on February 16th at the Pink Motel. The Pink Motel is a famous spot for filming, music videos and photography (Clairo recently filmed her music video “Flaming Hot Cheetos” in front of the Pink Motel. The film events are hosted at the Ukrainian Culture Center on Melrose and feature films from small productions as well as screenings of classics such as Selena. Red Bull is known for their effectiveness at marketing their energy drink, allowing them to maintain a record as a top seller in the market. Some places you may have seen the Red Bull Festival advertised is through their funky cartoon-like program graphics on Instagram and their skyscraper-covering Red Dead Redemption Soundtrack advertisements throughout LA. Promos in front of the Reserve featured a truck that was screen-printing Red Bull Music Festival T-shirts inside the vehicle and handing them out to pedestrians with Red Bull drink tickets. They also created a moving snapchat filter that made the low rider Cadillac on the t-shirt bounce. They had many giveaways in their 2017 and 2018 years so it can be expected that more merchandise will be given out!Ultimately, Red Bull Festival is the place to go this February for those looking for local, inexpensive, and culturally based films and artists put on by a reputable brand. What not to miss: Feb. 14th, Heartbeats at The Reserve: the Valentines shoe with JunglePussy, Cupcakke, and Trina, this is the perfect event for a girls’ night out or just a great concertFeb 17th, Illegal Civ Movie Motel: Grammy nominee and upcoming artists Tierra Whack will be playing at a The Pink MotelFeb 22-23, Robyn: Dancing On My Own singer Robyn will be playing her long anticipated, recently released album on two nights this February at the Hollywood PalladiumRed Bull Website:https://www.redbull.com/us-en/events
Taylor Overstreet 